Years ago I bought a tag that looked like a big red Lego brick which made it really easy to spot my bag. Sadly when I dropped my bag in Cancun it was on said bag but when I picked it up at ORD it was not. At least that tag didn't have my personal info in it. I bought a new one but have been hesitant to use it for fear it'll disappear as well. I should go buy a few more since I see the price has dropped since I bought the replacement a couple years ago.