Originally Posted by
vanillabean
....90% of Sapphire Reserve customers renewing.....
I am unable to read the linked article due to a subscription pop-up, but the data that I have seen does not actually support this claim. 90% of Sapphire Reserve
accounts were still open as of a specific date. A downgraded account is still open, which means some of those accounts are open, but not paying $450/year.
This has been discussed in another thread, probably one of these:
Sapphire Reserve card has cost JPM up to $300 million in Q4 profit
WSJ: Reserve cards aren't very rewarding for JPM