I appreciate the good intentions here. There is a high level strategy shift that is apparent. Alaska is not brand building. Financial losses has been the reason they have turned hard into brand milking. It is like they are going to see how long until the public catches up with the fact that the J.D. Powers award and reputation was sooo last year. Near sighted focus on shaving every expense and raising prices until something breaks. So it is difficult to provide constructive suggestions with such a corporate strategy. For example, what else is more iconic for starting a well deserved special vacation then a pre-departure beverage. But that costs something more than a small bottle of water, so it's a non-starter. I'll give it some more thought.