The pitch is generally terrible for anyone over 6'2" plain and simple. If the Op is looking for European carriers with better Biz seats then Turkish and Aeroflot is what he need to fly, as those are the only larger carriers that have them. As for the argument "so BA has the flexibility to sell 1 or 12 rows"...........poppycock. BA sets the availability of the tickets as well as the flexibility of such tickets, I actually believe that if they set their pricing and availabilities properly they could in fact do a 4-6 row Biz across the SH fleet and be profitable. As mentioned above, the biggest problem is that while internally BA has "mid haul" destinations, they do NOT have a mid-haul fleet. This killed them so bad into Moscow that they relented and put bigger/better a/c on the route, but kills them on other mid-haul routes where the competition often has a better product in every way shape and form.