They really need to rethink this. The basic premise is great, but to tout it as a major benefit of membership and make it once-in-a-lifetime is silly. It takes a prominent spot in our account page and remains expanded. I sort of dread seeing it over and over once I've maxed out.

C'mon, Hyatt. Make it an annual thing or a start-over goal once maxed out. And isn't it only Cat 1-4? That would be fine for an annual award but not for a lifetime. If you're going to make it lifetime, then at least make it 1-4 for the first five and 1-7 after that.