on the flip side re brands, having many brands is about catering to developers
hilton is competing by being more flexible, marriott has 25% more hotels
wonder if marriott / starwood proposed st regis flag to buyer of mandarin oriental vegas (went with waldorf)
LXR >
presume owner wanted marriott to franchise st regis and W, good they said no
no mention in hilton financials, so may be more like design hotels and SLH ?
https://en.wikipedia.org/wiki/Sherat...ury_Collection
In 1998,
Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton, outbidding Hilton.
hilton could have gotten luxury collection, i think most happy they didnt