I wish Hilton all the best of luck. The Marriott Luxury Collection is a fantastic group of properties where you get significant benefits by being a frequent guest of the group (or indeed Marriott in general). I would love Hilton to assemble a comparable group and I would send them an appropriate amount of business if they did. I doubt it will be easy for them though - not a whole lot of properties of that calibre and/ or history just floating around.