Originally Posted by
kilbornr
Just noticed this and not sure when it changed, but OMAAT no longer has .boardingarea. in the URL. I wonder if he is going to leave the platform? I'm sure Lucky has the clout to negotiate the best deal among the Boarding Area blogs.
Reasons why - Ben doesn't need BA, even if he was on a better deal (say 30% rather than 50%) he would still be paying at least $150,000 per year to BA; he could direct-sell more space for higher rates
Reasons why not - $150k is loose change for Ben and it drives some new readers, he would also need to add some freelance tech support
The real loss for people who go on BA is lack of revenue from home page views. My home page is 30% of views and so 30% of ad revenue. I never see the home pages of BA bloggers because I never visit them directly, I use the BA site as mega-home page equivalent. Coming off BA would see a lot more home page views from people who visited directly going forward.