SFO to Seattle has increased from $69 to $99 for main cabin. That's a 43% increase to avail myself of the MVPG change fee waiver. I travel on my own dime, 2-3 times per month. They've also made it harder and harder to get a reasonably priced ticket out of OAK. I'm holding off on buying any more tickets and I truly hope that Alaska considers the response from its elites. I haven't jumped ship for WN yet, but its' on the table if pricing doesn't get refined.