FlyerTalk Forums - View Single Post - Marriott Lifetime Elite Status General Discussion [Master Thread]
Old Dec 2, 2018, 7:34 am
  #293  
CJKatl
 
Join Date: Jun 2008
Location: BDU
Programs: DL:MM, Marriott:LTT
Posts: 8,779
Originally Posted by TrojanHorse
...in hopes [in this case] you get enough rewards to stay with Marriott.
There is no reason for a company to award past activity. They have that profit already and would be foolish to spend money unless there is new profit to be had. All awards were promised in the hopes of getting customers to give business. Marriott gives perks in return for our giving the business, not to award us but to drive us to give them that business. It is foolish to think there is any other motivation. We have seen that when the economy lowers hotel business they give us more benefits so as to drive more business and when hotel business is brisk they pull back on benefits.

The program is not your friend, any sort of of recognition of achievement or reward. It is a way for Marriott to drive business to Marriott.

Heck, lifetime benefits are given so those working towards LT will see there is something to work for, not because Marriott wants to thank a bunch of retirees who aren't going to give much business in the future. Yes, there are those who have LT who are still stay frequently, but they would qualify anyway based on present stays. LT status is more about showing those still staying there is reason to get LT than in any way actually rewarding past stays.
CJKatl is offline