We all track different destinations. It could be for routes we fly more often, it could be for ones we want to fly or plan to fly so we keep an eye on prices.
As for whether they have increased, probably yes for some routes. Two of my routes have definitely increased, so I look at other airline options. Two others have remained within the same range.
As I pointed out recently, AC has now added a large "Carrier Surcharge - Canada". This has affected overall price on some routes, but not as much on others. The base fare is lower so the commission to TAs is lower, if anything at all. Plus, the value of any % off promo code is lower. The Base plus YQ for AQD calculations should still be the same. I haven't checked all of the numbers yet.
So, the AC 15% Cyber Monday (pick a fake holiday designed to convince consumers there are deals...) may save a couple of hundred on a J international business class fare, but will barely move the needle on a Y ticket in North America. As always, YMMV.