Originally Posted by
xobile
Bump
Really wondering why Indigo doesn't have a Frequent Flyer Program yet. In the US Australia and others, FFPs are money makers for it airlines as they can sell miles to banks and other entities and get cash on hand. They are really missing out on a huge market and an incentive to keep people flying Indigo.
They're using the KISS strategy I guess. Miles are also a liability on the balance sheet. There have been rumours of Indigo's FFP from time to time but they've never really rolled it out. Maybe they don't see loyalty + perks as a big driving force in India the way the US does.