FlyerTalk Forums - View Single Post - What's Crown Plaza's brand position
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Old Nov 6, 2018 | 6:34 pm
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darthbimmer
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Originally Posted by lost_in_translation
DoubleTree isn't necessarily meant to be full service, I don't think.
That could be a US/UK difference in terminology. In the US Doubletree is definitely full service. The problem with its positioning within the brand portfolio is that officially it offers the same features as a Hilton while in practicality it's often clear it's a poor cousin. That's also how I see CP relative to its supposed competition of Marriott and Hilton: the brand claims to tick all the same boxes but it practice it's a cut below.
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