FlyerTalk Forums - View Single Post - What's Crown Plaza's brand position
View Single Post
Old Nov 5, 2018 | 4:44 pm
  #16  
beachmouse
10 Countries Visited
All eyes on you!
10 Years on Site
 
Join Date: Aug 2012
Location: VPS
Programs: IHG Platinum, Delta SM, Atmos Silver, Hilton Gold, Accor Gold, Marriott Gold, Hyatt Discoverist
Posts: 8,157
Originally Posted by lost_in_translation
I would say Accor has exactly the same issue where quite a few of their brands operate in overlapping market segments (what's the difference between a Novotel and a Mercure? I have no idea.)
Mercure is easy- it's the dumping ground for full service properties that don't really fit to any other specific Accor brand standard- you might get a nice country manor complex or a ski hotel or a concrete bunker just off the motorway. So Doubletree without the cookie baker. Novotel is the modern IKEA theme with better food options than an Ibis Style
beachmouse is offline