Just had a memorable flight on JAL.
Was caught in surprise that they print !! Happy Birthday !! on boarding passes base on your registration region cause it was technically already 11/4 in Narita.
Then, you had everyone wishes you Happy Birthday from check in, security, lounge, boarding gate and on board with little gifts and treats.
No wonder the other time the ANA F pax got DYKWIA... the treatment is way off.