Originally Posted by
arlflyer
1) When "arriving late and/or departing early", room service is clutch - and only usually available in full service properties.
2) The brand designation connotes other things - such as the quality of the "good bed" to which you refer. Do you prefer the HGI dial bed thingy over the Hilton mattress?
3) There are egos involved. Just sayin. This is the kind of stuff that doesn't get said in focus groups, but...
For those that HGI just isn't good enough,staying on airport also likely isn't to their liking. Those who will be likely to stay here won't care about full service or not, they're not going to be there long enough for it to matter. They'll still have access to plenty of places to eat at airport, plus access to the HGI pantry. Vast majority will only care about getting some sleep before or after a flight and then move on, thus no need to have fancy rooms like at a Hilton.