Not sure if it was targeted emails or not but this week I received 2 emails from Amex for my Ascend card which were both equally great.

1. 13X Hilton Honors Bonus Points per $1 spent at Amazon.com on up to $500 in purchases.

2. Earn 10,000 Hilton Honor Bonus points after you spend $200 in eligible purchases on your Card at U.S. Supermarkets by 11/30/2018.