Interesting product. However, the stuff I've found online about them seems to imply that anyone who applies now would not be considered a "founding member", which could be a problem later on--especially since the site doesn't seem to mention what non-founding members lose out on and how much they'd need to pay.
Of course, it's possible that they extended the "founding member" period too.
(BTW it also took a fair bit of digging to find their
FAQ, which I'm not sure really answers my questions.)