My experience is the average nightly rate is around $160 in the Ocean Tower to $220 elsewhere, +/- $20 over holiday or slow periods. Of course this is base rate before tax + parking of $27-37/night + resort fee of $40/night. It's priced around the same per night as the Marriott down the road. And a tad higher than the hotels south of the airport in Kona. But on Hawaii's Gold Coast, it's a relative bargain compared to the more upscale resorts that price just under $1,000 to just over $1,000 / night on average. In the Waikoloa Beach Resort and the Mauna Lani Resort next door, there's been a big loss of hotel rooms due to reconstruction or timeshare development. People are buying into HGVC and Marriott's equivalent...or the ton of vacation rental inventory that exists in the area... rather than pay for a hotel in this market.

There's been talk that if HGVC goes well at Ocean Tower, they'd also acquire the Palace Tower and downsize the Hilton to just the Lagoon Tower. I can't imagine that happening in less than 5-10 years. How people vacation then may be very different from today.