Shouldn't get too excited over this:
https://twocents.lifehacker.com/dont...sco-1829963998
https://www.consumerreports.org/cred...-credit-score/
Bottom line is Fair Issac has been got at by those screaming about "equality" and so forth in that certain persons (for various and sundry reasons) have weak, poor or even none existent FICO scores. There have been various efforts to push things like timely rent, utility and other bills to be included in FICO scores to help such disadvantaged persons.
As linked article makes clear, those with good to excellent FICO scores have no need of this new "Ultra" or whatever product, and really ought to stay clear.
Businesses in USA already have access to large amounts of personal consumer data, with few to very lenient federal or local laws as to what they can do with that information. Privacy laws in this nation are famously weak, especially when compared to say the EU nations. Thus am in no mood to give Fair Issac or anyone else yet more data from my personal business.
Personally those with weak credit histories largely are the same ones who treat their checking accounts like check cashing places anyway. Much of what is deposited on each payday is gone soon after checks clear. They also tend to rack up over draft and maintenance fees (such as failing to keep required minimum balances), and so forth.
Finally have learned nothing from the past fiscal/credit crisis? Certain people just shouldn't be let loose with credit; especially after proving time and time again they only get into trouble by over extending themselves.
Banks and or credit card companies along with other lenders however might just love this new "UltraFICO". It will be like shooting fish in a barrel. They will extend credit often with high APR to those almost guaranteed to run up and maintain balances. Throw in a couple of late fees per year and you've got accounts that are an easy revenue stream.