Originally Posted by OverTheHorizon

As a PC having recently had a couple of excellent experiences with Ultimate Choice in the USA, and with a compact booked for pick-up at LHR, I thought I would check our the Gold Choice section there this morning. And, wow!, there was a Maserati parked in one of the bays ! Surely it couldn't possibly be available ?

Nope, that dream died the second I toddled into the Gold Office: "it doesn't work the same here as in America - you can swap to another car in the same class but if you want anything better you'll have to pay..." So basically, it's the same offer as it's always been ?

I know they are 2 different markets but really, using the word "Choice" in the UK version is bordering on false advertising :O