In Italian there is a say "worse knows no limit" thus I am pretty sure our dear Alex will surprise us.

I am betting on variable pricing for avios redemptions, which is why I am spending quite casually my Avios these days. I am quite confident they will devalue soon. To be fair, I often manage to book same day redemptions with just 8k Avios round trip in EU for flights that retail for 400 quids or more. Not sure any other airline is so generous, which is why I think BA can reasonably touch it without losing to the competition.