Concur with above. However if paying with £, AY has very good offers. And all of the booking classes in AY economy are upgradeable by points or vouchers. AY coverage in NA is limited but AA-AY-BA-IB cartel will be of help. Avoid LHR when connecting from HEL to NA or allow for plenty of lax between the flights.
Been the other side also... half way to BAEC LTG, but now AY Plus serves me better.