The one thing we know that AH lacks is disciplining properties, their management and their owners.
We have on the one hand properties that don't follow LCAH rules.
Then we have properties in APAC which chose what they want to give benefits for, and for how much.
Above is one example.
Then you have the case of the Pullman Thamrin where the owner decided not to honour any A+ discounts. According to AH, that's absolutely fine.
Then you have the Pullman KLCC which decided during the month of Ramadhan this year to remove any discount on dining, then re-introduce it again a week later as bookings fell.
You have the Sofitel Sentosa which during opening decided to play around with the benefits, until all of us made noise.
Then you have the Sofitel Damansara who during the month of Ramadhan decided to reduce the discount because "the ingredients used are of higher quality".
So increase quality, increase membership fee, reduce discount levels. Good value proposition.
So honestly, I doubt Paul Stevens knows what to do and for sure it will continue as it has always been... A mess.