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Old Oct 15, 2018, 7:33 am
  #73  
rapidex
 
Join Date: Nov 2010
Posts: 5,585
Originally Posted by jeremyBA
BA have chosen to engineer incredible complexity into almost all areas of their business.

Take EasyJet. Pay you get it. Finished.

BA ( and i will probably only give half the real complexity)

- theoretical seating ( which amounts other things changes the seat map each time you choose to book a seat)
- free seating by status
- free seating by class ( first)
- holding front rows for Gold and other decent seats ( 747 upper deck)
- equipment change ( the Locos run almost a single fleet - 319 / 320)
- no seat selection at all ( basic fares)
- dealing with the fall out in terms of customer calls, complaints when the above complex system goes wrong.

And I have no doubt that I have missed off at least as many other seating permutations.

If they want to complete with the Loco ( they clearly do) then the sheer level of complexity in one area of their business - bums on seats - says it all. Take ticketing ... a loco - you have a booking ref. Done. BA - ticketing, ticketing delays, cancelled as more than 7 days has past re the CVV .... complexity complexity complexity and every opportunity to mess it up and result in unhappy customers ....
That's one of the problems when you run 4 class aircraft. The guys paying big money for F seats expect to trump the others on the occasional short haul.
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