I went to the same 'Do' last year, which was in the Egyptian Room of the British Museum. Not a very large gathering but had a number of "celebrities" (and Alex Cruz).
Some of the celebs;
Lenny Henry
Claudia Winkelman
Russel Brand
Andy Parsons
Alexander Armstrong
Gary Lineker
James Nesbit
Shane Richie
Sarah-Jane Crawford.
And the guy who is the director in the comedy safety briefing. (Don't know his name).
May have been others.
Four or five, mainly comedians, got up to give a presentation on Flying Start and their fond memories of traveling with BA. After this Alex Cruz mingled with the attendees and chatted freely. A pleasant evening but one I wouldn't bother going a second time.