It's not about your (or my) subjective opinion of what we think people would or wouldn't pay. He paid for a seat in the J cabin and got everything he was supposed to get (food, AVOD, priority boarding, priority luggage, etc.) except a reclining seat. Oh yeah, he got transportation across the country, too. The reclining seat, by itself, isn't worth anything close to half of his entire fare. I think that 10K is reasonable.