Like I have said before, the issue of the hard product problem is much easier to solve. They should just use the current First seat (with perhaps some minor modifications) and improve First class with a world beating product. While the density will be lower, which will be a relief to many if not all flyers, all they will need to do is just up the price of standard tickets (they wouldn’t' have the fear of losing all premium passenger would pay up easily) and reduce redemption availability to keep it more exclusive. This will also result in being less crowded in lounges and keep revenues high. They could split the lounges like Qatar do for status holding flyers who are not flying in premium cabins get just the basics. Problem solved!