Don't think I imply CX will go out of business. I am just saying if they cannot compete with the fares of similar routes, they may lose customers who are willing to pay similar to fly them but choose not to instead solely because of the rather large price difference. CX had the excuse where 'We are better than most other airlines so we can sell the seats at higher prices.' But when a major premium service carrier goes on fare sales(hasn't happened once, but many other times, e.g. LAX-NRT, SFO-HKG, JFK-FRA, IAH-DME-SIN), then they should be asking themselves instead of just matching CN-Everywhere fares, should there be something else they can do to improve financially.