Originally Posted by MarkOK

I've booked a few stays recently and haven't seen anything about being able to upgrade after booking. I see the website has some improvements with regards to changing reservations (to upgrade, for example) that are a lot better, but from what I saw on my upcoming reservations, the upgraded price to suites are the same as booking new (and canceling the old reservation). I hope they add a button for 'upgrade with TSU' so that we don't have to bother calling it in.

I am all on board about paying cash for suites. I think it is fair for the hotel to sell rooms at market prices. It is what I have done for years (pre-status) and even do now when the price differential is fairly low (generally, for ordinary HRs, my price point is something around 70$ a night for a full 1 bedroom suite over a typical 300 sq ft base room).
However, I DO have an issue when this price differential gets targetted to be low for some while jacked up for others -- if they offer Joe Blow 30$ a night after booking a room, and I agreed to pay $70 more a night the same day looking at published fares, I completely feel cheated and used. If this is a thing, then I will have to spend an extra 10 minutes trying out booking and seeing if an upgrade option pops up (assuming the reservations are refundable), which is nothing short of an added annoyance (vs just offering their price upfront and honestly).

(Similarly for airlines, it annoys me that the price differential for last minute fares to first is usually quite a bit less than any advanced fare differential -- between 3-6 months out and 1 week out, it seems generally that discount F fares start to open up while regular coach fares creep up. If airlines offered me the same 200-800$ differential (rough range I've seen lately for domestic-transatlantic) for roundtrip tickets for F at 6 months out that they give to people at 1 week out, I would purchase a lot more F fares).