You're ALREADY happy, right? That's why you're giving them 75+ nights a year. What they're trying to encourage here are those folks (like the ones complaining in the other thread that Marriott should lower the gold threshold) who haven't thrown their complete loyalty behind Marriott to give them just a little more business.

Besides, didn't you get the Mega-Bonus earlier this year? That was adequately targeted at all levels of customer frequency as I recall!