Originally Posted by ethernal

I'm not sure how that's relevant to my question. Either it was Delta prompted or it was flight attendant discretion. Presumably if it was a group that she found out was for a memorial service then it would be FA discretion (I doubt Delta's system would have picked up on it whereas I could see it using demographic data).

To answer your question, though, I don't think this is the case. The nametags the folks are wearing are for a company that seems to specialize in leisure tours.