Hear hear. My cousin* in the UK is a Master of Wine, which I'm told is a pretty big deal amongst oenophiles, and he is good-naturedly, yet mercilessly mocked at family gatherings that inevitably involve wine. But he's actually not pompous about it; he has said "the best wine is the one you enjoy". I personally don't have the knowledge or palate to distinguish the truly exceptional labels, but am happy when I bring him a local BC bottle, he is genuinely appreciative and thankful.

*didn't mean to name-drop in consecutive posts. Nobody likes that guy.

I hope some of the participants of the Quebec DO winery gathering tomorrow manage to pull out some elaborately Pythonesque descriptors when sampling their glasses with all the flourishing swirls n' spits that befit an FT crowd.