Yes, all 1Ks are on $388 tickets to ICN in coach. They bring no value at all to UA. What in the world is UA thinking?

The oil industry is littered with people who make 4-6 $5000 trips a year and are 1K. I don't think some of the posters here actually are aware of the number of 1Ks that are significant revenue generators to UA. These people are far more valuable than the occasional $5000 flyer. In reality, the businessperson 1K pre-boarding (on average) is worth more to UA than the one-off $5000 flyer in BG1.