They have a list of several carriers that do support it. I am aware that other phones support two physical SIMs. That isn't new, and it's not what I'm talking about.

Apple's entire business model lies in taking smallish innovations that others did a while ago with little fanfare, giving them a slick marketing name and trumpeting them as if they were an amazing breakthrough. But that's also not what they're doing here.

I just thought eSIM was cool.