It doesnt... it’s likely they’re contracted to the current provider until then or are contractually obligated to give 12 months notice to terminate.

Its also In line with the string of carrots and promises of improvment on the horizon BA management seem to lay out to stem the flow of complaints and prevent customers bound to commitments like exec club from defecting.

Kind of a please don’t leave, by the time you’re done with all the trouble of switching the service will be back to something that meets the expected standards approach to customer retention and stickiness.