FlyerTalk Forums - View Single Post - Buy on board: Information guide for BA shorthaul economy services
Old Sep 9, 18, 7:01 am
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 45,110
Originally Posted by smokie36 View Post
On Air Asia I can preorder my food thus avoiding the idiocy of not have BOB yet the great BA is unable to offer such a simple service.
easyJet also offer it, which is surprising given the complexity of their network (BA only loading catering in 4 locations for the entire shorthaul operation, easyJet load catering in 4 places in Scotland alone). I don't think it is that popular yet, but they do offer special online deals, since there won't be any wastage on this business. There again easyJet own their BoB process and it's a key money maker. BA's outsourced it, and so while it makes a bit of money, its key job was to remove ET catering costs entirely.
corporate-wage-slave is offline