I'm the original poster of this thread, started way back in 2010. Just came upon it and see it really needs an update. We made our first Primland visit in 2011 and were less-than-impressed. We decided to go back several years later - and it's now become one of our favorite places! We manage to go about twice a year, have gotten to know the staff, have come to have our favorite rooms. It just feels like home now. I think Primland was so new when we first visited, they were still working on developing who they wanted to be.