Originally Posted by
antonius66
I mean I get they don't need to run promos at all. It is their choice and I won't say no to the free points, but in my particular case, I would get about 17.5 from normal travel I already planned and this won't move the needle at all for me. I would wager there are many like me and some who are actually going to move business because of it. Now obviously they feel the value of business that will get moved from this promo exceeds the value of the free points they are giving out to people who won't move an extra dime.
Hyatt hotels don't need promos because they are full, full of guests coming in from Priceline and Expedia. If Hyatt wants to bring back their lost elites so that they don't have to pay Priceline/Expedia commissions, then they need a promo that does that. This one does not.
Hyatt has already tried promos like the 500/1000/night promo, and they haven't been successful enough. Moving 40 nights to Hyatt in a 90 day promo period is a LOT of lost opportunity at other chains. A payoff of 60k, or "2 nights at any Hyatt" as the email I got stated it, is not nearly enough of a payoff for moving all that business.