Originally Posted by
24left
"Mark joined Air Canada in 2016 as Managing Director, eCommerce, Loyalty Programs and Ancillary Revenues, bringing more than 15 years of experience in the travel and hospitality industry across three continents. After starting his career in hotel operations at Hilton, Marriott and InterContinental properties, he joined the Continental Airlines management team in 2006, initially in Revenue Management and later leading the airline’s first Ancillary Revenues practice. In 2010, he joined the new United management team after the Continental Airlines merger, first leading Merchandizing, then eCommerce, and finally, Corporate Development and Strategy."
https://www.thesummit.ca/speaker/mark-nasr/
His interview in Skift worth a re-read.
"Why Air Canada Is Starting From Scratch With Its Loyalty Program
Brian Sumers, Skift - Jan 31, 2018
https://skift.com/2018/01/31/why-air...yalty-program/
Interesting re-read his answer to "What data are you missing because you don’t run your program?"
He must be thinking of FT when he say this:
You shouldn’t need a Ph.D. to be able to enjoy rewards. While incredibly complex programs might benefit a very small number of particularly highly engaged customers, we don’t feel that’s the right decision for the broader community.
He ignores the fact these "highly engaged customers" spend a lot of money with AC.