When WTP was first launched and I was one some of the early flights, it cost 59GBP more to NYC and 79GBP more to CPT per leg, and I managed to get my company and customers to pay the additional amount as I was more refreshed and productive on arrival. On those flights you got champagne as a pre-take off drink, hot towels before take off and better food. Now it seems it can be 1000GBP more for a lot less, so improvements are necessary.
On my last WTP flight, just after the the Club mains were on offer, they ran out of the chicken mains by the time they got to me. I was in 11J, and they started with 12AB, worked back, then on my side I was the first to be offer a choice, that couldn't be satisfied.