Originally Posted by phltraveler

No, Amex changed the rules in 2017. You used to be able to product change from one co-branded card to another co-branded card, so you could PC the SPG Amex to a Hilton Amex with no annual fee. In 2017 they changed that, and now you can only product change within the particular co-brand (e.g. SPG Amexes). Since Amex does not offer an SPG credit card without AF, you can't PC to a product without annual fee.