Originally Posted by
UA-NYC
But back to SHS vs. TPS vs. RI vs. FI...if we are discussing about one having a microwave vs. another not, or one having a full size fridge vs. a half size one...those are tactical differences, versus having truly distinct identities.
The differences are between a full kitchen with pots, pans and kitchen table “apartment” (RI and TPS) versus a microwave/mini fridge standard hotel room (FI) versus wet bar in room & restaurant/bar in lobby (SHS).
These brands appeal to very different demographics and travel patterns. Very different identities with the exception of RI/TPS where it may be more tactical (think bare bones apartment complex vs one with a pool/basketball court/BBQ area and fire pit).