This BBQ stuff is so subjective.
Some like dry rub some don't.
Some like sweet some like spicy.
I don't like large chains of any type of food.
Lucilles BBQ is only 6 stores in So Cal but for a chain they are quite decent. I like my BBQ SPICY HOT!! I never even liked BBQ until a couple of years ago when I was in Kansas City.
http://www.lucillesbbq.com/