When it was announced, the program was optional. It became a running joke amongst FAs (save for the ~100 or so in the system who actively pushed them)
It's now been made mandatory as of Sept. 2. (I think I forewarned of this in a post here at some point)
Please write in if you don't like it. Although, be warned that if you're on FT, you're likely not the target audience for these pitches anyways, and your feedback may not mean as much as it usually would as a 1K/GS.