The current and future marketing strategy for Tumi will continue on this trend, as Samsonite S.A. reported a revenue increase of 15.3% and a profit margin of 56.1%, specifically for Tumi in 2017.

As far as Samsonite is concerned, they will most likely continue to keep the monogram style, as is. The current method proves convenient for its outlets to do immediate monogram service on-site rather than the previous process of removing the whole leather patch and restitching the patch onto each bag.