My monthly summary email today contained this:
We invite you to participate in our survey designed to help us better understand what you find valuable in an account summary. It will take approximately 2 minutes, and you have until 8/31/2018 to submit your responses.
For your time, we'll deposit 500 points into your account, simply provide your account number at the end of the survey.
It really was a quick survey, asking what sort of communication content from Business Extra I find most valuable. So happy to get the extra free 500 points.
I'm not sure if this was targeted or not, but those of you who normally don't bother reading these emails, may want to take a closer look now.