-Excuse if this is misposted, dont really know where it goes-

I saw an add in the Financial Times while in the LHR UA F Lounge:

"Beoing and First Choice proudly announce the launch of the First Choice 7E7 Dreamliner. Its the beginning of a new era in commercial air travel. An era of remarkable innovation, comfort and efficiency. By choosing the Boeing 7E7, First Choice will offer passengers a cleaner, quiter, more comfortable aircraft, which Brisith industry will help build. An aircraft that redefines the flying experience and helps airlines fly passengers to more places, nonstop. Its a new era whose time has come."

Is First Choice an airline company?