On the "save the tree" thing, just remember that a non-marginal part of GDP in these parts of the woods comes from turning trees into paper, in a sustainable way. So it is like telling China not to harvest so much rice...
A better oral presentation can go a long way, but because AY is now doing more fancy stuff in business, I think a simple A6 menu card would do wonders. A lot of the message can get lost in translation and enginge noise. (Some of you may have heard about my "beef with onion" on CA which turned out to be a prime cœur de filet with primeurs )