I'm sure they don't care about the toothpaste- I'm making a statement. ResearchNow's web site touts its ability to recruit "hard-to-reach professionals", which probably applies to most of the people on this Board (although I'm retired from being a hard-to-reach profesional). I want the Marketing CEO of the F500 company to understand that ResearchNow is alienating the very segment most marketers want to reach. I suspect a box with a tube of toothpaste in it will get a little more attention than just a letter. I know one letter won't change his mind but I'll have channeled my frustration into a constructive action and maybe planted an idea.